Keys to a Successful Product Launch

With each new product comes new challenges to overcome, but by following these three basic steps we can assure that your product hits the market right the first time. APTUS DesignWorks has experience in each stage of this process, and can assist in each and every step as needed, regardless of where you are in your product development.

Phase 1 : Invention

The first phase of any project launch is the simplest, and most important. This phase is all about defining the product – what it accomplishes, how it works, how you’ll sell it, and the budget needed to get it to market. With this knowledge you’ll be able to determine the product’s viability and any intellectual property you might protect via patent.

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Define The Product

What is the product? What makes it unique?

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Define The Market

Who will buy this product? Can this market provide a return on investment?

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Confirm The Function

Can we build and test a rough mockup? Does this idea work as intended?

Phase 2 : Creation

The creation phase is where new ideas grow into mature, feasible concepts. The prototypes start becoming much more accurate, functional, and ergonomic. The product gains its own persona and attitude as your idea comes to life.

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Design

Industrial Design – Make your product stand-out, easy to use, and ergonomic.

Mechanical & Electrical Design – Make your product work well and work consistently.

Manufacturing Design – Industrial and mechanical design in a way that’s complimentary to the appropriate manufacturing process and budget.

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Prototype

We prototype and refine individual components, assemblies, and extensively test prototypes in real world usage and focus groups.

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Production Prep

As a final step in creation we prepare a budget and schedule for the next phase, finalize the design, and identify potential suppliers and begin quoting.

Phase 3 : Execution

For many of our clients, this is where the project really begins. You’ve had a great idea, and brought it to fruition – now it’s time to share it with the world.

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Documentation & Sourcing

We create drawings and documentation to ensure you get exactly what you order. We also engage in competitive quoting to locate the best suppliers for the product and provide vendors the drawings and 3D files needed for production.

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Production

Now it’s time for pilot run testing and certification. We verify that you receive exactly what you order, that it functions as expected, and we manage shipments, technical questions, and vendor progress during production.

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Sales & Marketing

We make sure your brand & website development is ready for order, develop product packaging, marketing images, brochures & sales sheets.

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