# How we work

Every new product brings new challenges. These three phases help yours hit the market right the first time, and we can help with any of them.

## Phase 1: Invention

The simplest phase, and the most important. What does it do, who is it for, and what will it take to get to market?

- **Define the product.** What is it? What makes it unique?
- **Define the market.** Who will buy it, and is it worth the investment?
- **Confirm the function.** Build a rough mockup. Does the idea work?

## Phase 2: Creation

Ideas grow into real, buildable designs. Prototypes get more accurate and more functional, and your product starts to take on a personality of its own.

- **Design.** Industrial design makes it stand out and easy to use. Mechanical, electrical, and software design make it work, every time. Design for manufacturing keeps it buildable and on budget.
- **Prototype.** We build, test, and refine, in the real world and with real users.
- **Production prep.** We finalize the design, plan the budget and schedule, and start lining up suppliers.

## Phase 3: Execution

For many customers, this is where it really begins. Time to share your idea with the world.

- **Documentation & sourcing.** Drawings that get you exactly what you ordered, and competitive quotes from the right suppliers.
- **Production.** Pilot runs, testing, and certification. We check the parts and keep vendors on track.
- **LaunchPad.** Want us to carry more of the load? LaunchPad handles sourcing, inventory, assembly, and quality, with a setup that can move to your plant later.

You don't have to do all three with us. Jump in wherever you are.